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Educating the Marketplace on the Benefits of Reflective Products

FTC Letter

Federal Trade Commision Rule for Labeling and Advertising of Home Insulation

FTC Letter PDF

The FTC’s R-value Rule covers reflective insulations and radiant barrier products. The Rule requires that industry members use specific test procedures for measuring the R-value of reflective insulation with single and multiple sheets. R-value claims are not appropriate for radiant barrier products, however, because no generally accepted test procedure exists to determine their R-value. Sellers who nevertheless make energy-saving claims for radiant barrier insulations bust have a reasonable basis for the claims under section 460.19(a) of the Rule. Read more…